About Us

Welcome to LEADTHEWALK.COM - the one-stop destination for the conscientious dog lover.

Shop responsibly sourced dog clothing and accessories for your dog, carefully curated based on quality, comfort, design and ethics.

LEAD THE WALK brings together international dog clothing, accessory and grooming brands with shared values regarding the environment, sustainability and animal welfare including Found My Animal, See Scout Sleep, Cloud7, Paw Naturel. Working with kind and committed individuals who are passionate about dogs and the world around them.

From their base in East London, Co-founder Serena and her dogs Frankie and Stanley invite you to discover practical yet stylish dog accessories which both you and your dog will love.

Serena and Frankie