About Us

WELCOME TO LEADTHEWALK.COM - the one-stop fashion destination for pack leaders and their style-conscious owners.

Drawing inspiration from the urban surroundings of our HQ in East London, we bring you the best dog accessories from across the globe, selected based on trend, quality, fit, design, innovation and fun.

Catering to a new breed of canine cool, our curated selection of petwear is designed to meet a dogs every wardrobe whim offering dog collars, leads, harnesses, coats, sweaters, bandanas and more. We also give consideration to our plus and pint-sized furry friends so no style-pup need miss out on looking and feeling good.

Co-founded by Serena Everton, who has a long-standing background in luxury fashion working with brands including Jimmy Choo, Belstaff, Joseph and AllSaints, and her French Bulldog Frankie, we invite you to discover their favourite pieces and become your own pack leader.

Don’t follow, LEAD at Leadthewalk.com


Serena and Frankie