About us

Lead The Walk is owned and operated by Serena Everton, a fully qualified pet groomer and dog lover in East London. Based on the south side of Victoria Park, Serena offers a highly tailored and individual approach to dog grooming. Serena offers all of the services you’d expect from a conventional dog grooming salon, including hand stripping, breed standard grooms, and personality trims within a calm, relaxed, stress free studio setting.

Serena takes a holistic approach to dog grooming, working closing with pet guardians to ensure that each dog receives exactly what they need whilst in her studio but also at home between grooming visits.

The personal service offered by Serena at Lead The Walk is ideal for pet parents looking for an alternative to the high street grooming salon.

It is highly recommended for dogs who do not cope well in a busy dog grooming environment and for those dogs who may have had a poor or frightening grooming experience in the past.