About us

Lead The Walk is owned and operated by Serena Everton, a fully qualified pet groomer and dog lover in East London. Based on the south side of Victoria Park, Serena offers a highly tailored and individual approach to dog grooming. Serena offers all of the services you’d expect from a conventional dog grooming salon, including hand stripping, breed standard grooms, and personality trims within a calm, relaxed, stress free studio setting.

Serena takes a holistic approach to dog grooming, working closing with pet guardians to ensure that each dog receives exactly what they need whilst in her studio but also at home between grooming visits.

The personal service offered by Serena at Lead The Walk is ideal for pet parents looking for an alternative to the high street grooming salon.

It is highly recommended for dogs who do not cope well in a busy dog grooming environment and for those dogs who may have had a poor or frightening grooming experience in the past.

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Serena's professionalism is second to none. Not only she's expectional with the dogs, she is also very knowledgeable about their overall health and wellbeing, and very up to date with the best products and treatments tips. She is dedicated, gentle and goes out of her way to make the dog comfortable. Excellent service, couldn't recommend more!

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After having problems with my dog not liking going to groomers in the past I found Serena and he absolutley loves it! She's absolutley amazing with him and really knows dogs! He comes back squeaky clean with all the trimmings! She's absolutley been in a life saver in terms of finding someone who my dog trusts and loves seeing.

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Serena is absolutely smashing! She provides an outstanding service and my dog adores her. She's incredibly knowledgeable and we talked about how certain cuts would effect my dogs coat and what would keep him cool. I was so impressed with this!

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Serena is absolutely fantastic. She provides an outstanding service and is very knowledgeable. She always has time to talk about my dog's needs. My dog adores her and gets excited every time she see's her. I recommend her 100%.

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Having tried several groomers in the area, finally found Serena , my two dogs have never been happier, or looked better. If your dog returns from your groomer stressed and anxious, then give Serena a ring for a caring, unhurried, professional service.

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Serena is amazing. I have a large dog who is very shy. At previous grooming places I would have to pull my dog in because she wouldn’t want to go. At Serena’s, my dog wags and pulls me towards her place! Makes all the difference knowing she’s not stressed during grooming.

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Serena is the perfect choice for all your dog grooming needs. Your pup will be in safe, kind, knowledgable hands and will emerge a whole new doggo ready to show off their new haircut to the world. Would definitely recommend.

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Truly a five star service! Serena is fabulous with our puppy Chip and we can not recommend her highly enough! Very impressed with the overall service she provides and we wouldn’t use anyone else.

Alf & Pat
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Peggy, my cockapoo, loves Serena. Serena is really patient and has helped me overcome my bad experience with another groomer. Thank you Serena!

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